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Is Esurance owned by Allstate?

Here's what you need to know...
  • Allstate bought Esurance.
  • Allstate paid one billion dollars for the acquisition.
  • Allstate and Esurance combined own about four percent of the market.
Yes, as of October 7th, 2011, Esurance is officially owned by Allstate. The reason why Allstate bought Esurance is presumably so that Allstate can capture a greater share of the online auto insurance market.

The billion dollar acquisition of Esurance will double the number of policies sold online by Allstate.

This is great news for Allstate—but, the fact that GEICO owns about 38 percent of the auto insurance policies sold online market and even post acquisition, that both Allstate and Esurance combined only own about four percent could put a little bit of a damper on things.

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Of course, all of this competition, especially among online, and maybe even this Allstate Esurance merger, is only a good thing for you, the online car insurance shopper.

The more you compare, the more you might save money on your car insurance rates

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